The basis of content used in most CRM tools is data which is received via customer demand, and more importantly customer feedback. This data is used typically for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.
Spire solutions allow you to add a dimension to your analysis by processing unstructured customer demand and feedback data. The qualitative input you receive from customers, irrespective of whether they are enterprise, retail or e-commerce consumers, can be analyzed by the Spire Big Data technology and Contextual Search Platform giving you insights for catalog management, pricing, and supplier selection while reaching out to potential customers who might currently be patrons of your competitors.Watch this space
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